Anthony Edge - Senior Digital Creative

26th October 2010

Objectives
Every new client, every new brief, every new task that is presented to me, allows me to grow and expand my skills and perception in a slightly new direction. This exploration of ideas and influence and the technology we use to execute them in the digital space is a constant source of interest to me. After 13-odd years in the industry I've learnt not only a great many lessons in design, but also in business. Helping newcomers to see and understand the nuances in both areas is also very rewarding.

I should also mention there's plenty I learn in return! The web and mobile internet space is crammed with evolving ideas and technologies which are impossible to keep up with. Talking to co-workers (past and present) at all levels of experience is proving to be a pivotal way to ensure online gems (techniques, tools and technologies) don't fall through the cracks. Like many things in life, referral can be trusted more so than from any other source (ie, the vast Web).

Experience

2005 - present
The Fuel Agency
Multimedia Manager / Lead Digital Designer

Responsibilities

Recruitment of multimedia staff (plus training etc)
Supervision of staff and allocation of tasks to individual team members
Review of multimedia output to ensure best practice results
Reviewing draft briefs, liaising with BD & AM to clarify intent & quality of solutions
Direct consultation with clients / ATL Agency / Internal Creative Dept in order to design a digital solution that encompasses the goals & budget of the activity
Scoping work and costing end-to-end solution (including consultation with Development department)
Task allocation, timeline and milestone planning
Solution design and documentation (process flow and information structure)
Digital mock-ups for client and internal review / direction of artwork from other team members
Front end digital design (including asset creation & sourcing as required)
Creation of final assets
- HTML / CSS
- Animated Flash Banners (and non-Flash fallbacks)
- eNewsletters (build and dispatch)
- Site population and maintenance
- Testing

Skills learnt

Technical nuances of digital delivery
- Email client behavior (HTML)
- Legacy browser support
- File size limitations (and efficiency techniques for Flash & GIF banners)
- Search Engine Optimization
- Reusable code (ie, jQuery)
- Social Media interactivity
- Targeting mobile browsers
Adobe Business Catalyst
Campaign Monitor
Basecamp
Adobe CS5 Master Collection (previously CS3 etc)

Acheivements

Major site and campaign launches
- Bob Jane T-Marts (Major site deployment)
- CPA Australia (International campaign with microsite, banner ads, eDM)
- Australian Red Cross (banners, social media, microsite, TV etc)
- National Australia Bank Agribusiness Campaign (microsite, banners)

2001 - 2005
Anthony Edge Graphic Design Services (my own business)
Owner / Operator

Skills learnt

Estimating / Invoicing / Suppliers / Bookkeeping
Risk Assessment & Management
Client relationship management / acquisition

Acheivements

Complete rebuild and deployment of the Nissan Australia website (plus ongoing maintenance)
Restructured the then current Renault Australia website (plus ongoing maintenance & updates)
Created company IDs for a number of new clients including logos. stationary and websites

1999 - 2001
MultiEmedia.com / Zonewerx
Senior Web / Graphic Designer

1998 - 1999
Rampage Multimedia
Web / Graphic Designer

1997 - 1998
Beam International (Melbourne House)
Web Researcher / Site Planning

Interests

Photography
Design
Internet Tech
IT Tech
Automotive Tech
Snowboarding
Wakeboarding
Travel

Internet Sites I've worked on: See "Websites" (circa 2005)